Why you should start using Facebook Analytics

 

For a long time social media managers - and not only - have had to limit themselves to using the few data of Facebook Insights, possibly relying on external tools to get some more information on their pages managed on Zuckerberg’s social network. Then, finally, the announcement - in 2017 - of the launch of Facebook Analytics, and therefore of a platform for the analysis of social data in blue. For almost two years now, we have been able to use Facebook Analytics to grow our online business. And you, have you already approached this tool? If the answer is no, we recommend that you read this article thoroughly, so that you can understand the advantages offered by this platform and its features. Enjoy the reading! And Buy Facebook Likes Australia for your Facebook as well. As this is also part of better social Marketing.

 

 

Index     

·         Where do we start

·         Why use Facebook Analytics

·         Comment this post

What differentiates Google analytics from Facebook analytics

 

As soon as we talk about a data analysis platform, the comparison with the famous Google Analytics is a must. Those who know this tool from mister G and have not instead started using Facebook Analytics can therefore take advantage, to start, from a quick comparison between these two.

 

On the one hand, therefore, we have Google Analytics: its job is to give us precise data on the behavior of users who visit our website, with the possibility of highly personalizing the analysis thanks to Google Tag Manager. The vision that this tool assures us is very, very broad.

 

Facebook Analytics, for its part, allows us to understand how people interact with both our Facebook page and our website, giving us demographic and psychographic information. On the side of Facebook Analytics, there is a very effective cross-device tracking, which therefore allows us to follow the individual user, and not the single device as Google does (extremely useful, if we assume that the same person uses only a PC, but also a smartphone, a tablet and, perhaps, a second home PC). It should not be forgotten that Facebook relies on the most important cookie of the network.

Where do we start

To start using Facebook Analytics there are some small requirements to be met. In addition to being present on this social platform, you must have a website, in which the famous Facebook pixel must be installed. At this point, having met the initial requirements, in order to start using Facebook Analytics, all you have to do is set up and start conversion events, such as view content for your landing pages, leads for the subscription pages, add to cart and purchase.

 

Why use Facebook Analytics

Once set up, Facebook Analytics gives access to a lot of extremely useful data for any web marketer. In fact, it is information that helps us to understand the users' journey through the various touchpoints of the path we have set, up to the moment in which they arrive or will arrive - if they ever do - to conversion. The user path, in particular, can be reconstructed thanks to the Facebook Analytics Funnel reports, which can be created and set starting from the selection of different moments. It is possible, for example, to check the conversion rates of people who decide to comment on posts on our page. By doing so, with a few clicks, it is finally possible to understand how much is really worth - in the short and long term - the comment, the like or the sharing, or any other behavior of users on Facebook.

 

That's not all, of course. Using Facebook Analytics means knowing how many active users are - on the website, on the app, and so on - but also, through the reports relating to Maintenance, to understand if the users who visit our web actually return to do so again (or if the users chatting with one of our bots escaped after the first contact). Facebook Analytics also allows us to divide our users into cohorts, or percentiles, to understand which groups of people produce the most value for your online brand. And again: to demonstrate in a nutshell the value of the activity on the social network, this the platform provides us with the Revenues section, thanks to which, by indicating a precise date range, it is possible to understand the turnover produced by the efforts on Facebook, the value average purchases, the number of unique customers and so on, with the possibility also of isolating the Customer Lifetime Value.

 conclusion

In short, if you have not already done so, the time has really come for you to start using Facebook Analytics too: once you have overcome the obstacle of the initial setup, you can begin to analyze the data relating to your online business like never before from now!