7 tips for the ideal competition on Facebook
A company's mailing list is one of the most effective communication tools, however, one of the most common problems is how this list is built or updated! A Facebook contest, if set up correctly, can yield excellent results, even at a very low (or even zero) cost. The general idea is simple: The company makes a contest through its Facebook page, giving an attractive gift, where in order to take part one has to give one's email (along with its approval to receive electronically updates). Execution, however, carries risks! It is quite easy to set up a tender and after a few days to have 3 entries or the infinite entries which in the end is not interested in what the company sells. Below you can find 7 tips to keep in mind when planning your next competition. 1. Branding The creativity and setting up of the competition must definitely include the branding of the company (eg logo). We want the one who will take part to know the company and to be imprinted in his mind. Not ...