The Most Effective Marketing Method with Linkedin Sponsored Content Ads

 

Linkedin sponsored content ads are increasing in popularity day by day as an effective marketing tool for brands serving in the B2B area. Linkedin, a qualified social media platform with 800 million members, is a very important channel for marketers with its mass of different income groups.

Today, 55% of companies have an account on Linkedin. 40% of the members visit the site with 5 million active job postings every day. Not a few, there is a decision-making audience of more than 50 million in total. You can categorize your target audience in many different parameters such as age, education, location, company, job title, schools, hobbies, abilities, and gender.

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The importance of LinkedIn ads

There are also different advertising models in LinkedIn other than sponsored content, but in general, sponsored content in our stream is the most influential model. Of course, if used effectively. There is no field like story ads on Linkedin. Therefore, all consumption is provided from the flow. Since banners and other advertising models strengthen the sense of advertising, useful information ads, which are produced as content, attract more attention of the user and increase the returns of the campaigns. Taking into account the millions of users who visit every day to access useful information and follow the business world, it is very difficult to attract attention in such a crowd.

Content Marketing Key to Maximum Return

Content marketing is a method that is considered important by all marketers and it is rising day by day. Users no longer have to tolerate advertising anymore. It is more for us to see benefit-oriented content. Therefore, using Linkedin's sponsored content ads as a content marketing area will give you better performance rather than using them as a classic advertisement.

 

You can run an effective marketing campaign on Linkedin with content that is not focused on sales and produced with a benefits model. As MODD / group Advertising Agency, we designed a 1-week advertising campaign to ensure this. The first image of the campaign, which we launched with 2 different designs, had a completely sales-oriented design.

The slogan of the campaign was: " Let's Be Your Advertising Agency, Let's Grow Your Brand Together".

Content Campaign: '' Professional Advertising Agency with 20 Goodness, you can do your job '' We wrote a title and have made the news in these news ads.

Result: Our second campaign received 64 times more interaction then the first campaign.

Linkedin advertising results

Linkedin is a social channel that has existed with content. Therefore, if you set up useful content that your target audience may need in the right medium with effective targeting, you can definitely get a return. For this, you must first use content marketing well. Strong Headline, Correct Content, Benefit Oriented Approach x Linkedin Sponsored Content Ads.You can contact our team for more questions and concerns, check out our news for more information on Linkedin ads .