2021 Digital Marketing Trends in the Renewed World

 

2020 has been a game-changer for the whole world and many different strategies have gained value. So, in this renewed world, which trends will come to the fore in digital marketing in 2021, and which issues will gain value? What awaits us in Facebook, Instagram, and Google ads?  Let's examine 2021 together with the predictions of Google executives ...

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1 - Equality in Marketing Agenda

 

One of the most important issues on the agenda in 2020 was the "Black Lives Matter" movement after the racism incidents that emerged in America. In 2020, the search for "businesses with black owners" was frequently used, and consumers not only supported the campaigns run by the brands, but also turned to these brands with their buying behavior.

 

The steps taken on race equality in 2021 will be very effective in the value of brands in the eyes of consumers. So much so that consumers will now expect brands to not only speak out about it but to more proactively oppose racism altogether. As we saw in 2020, undoubtedly, brands that handle this issue sincerely and take steps to bring solutions will have a completely different place in the eyes of consumers.

 

2 - A New Age in Data Equality

 

In 2020, when online tools gained importance, another issue that came to the fore was data protection and privacy. Users expect the brands with whom they share their data online to protect this data and to be transparent about the use of data.

 

All brands will make these regulations introduced by-laws in 2021, but in addition to laws and rules, brands that make users feel comfortable and are transparent in this regard will be one step ahead in reliability next year.

 

3 - Being Ready to Conduct Marketing Activities in a Cookie-Free World

 

With the developing world, the importance of measurement in marketing performance has also increased. Cookies, one of the largest online measurement tools up to now, leave their places to methods such as conversion modeling with this developing ecosystem.

 

Measuring models that are innovative and give importance to confidentiality in 2021; It will be preferred by most marketers working on Facebook ads, Instagram ads and Google ads, and the few but accurate tracks received from users will allow more measurement.

 

4 - Reaching the Consumer at Home

 

Undoubtedly, the biggest event of 2020 was COVID-19. The users as a result of the disease, which became a pandemic in a short time and closed all people at home; He began to devote more and more time to online videos to get information, entertain, and communicate.

 

According to research, at least 80% of consumers' internet traffic is expected to be online videos in 2022. Undoubtedly, this rate will increase in the same way in 2021 and the adoption of the digital process that started with the pandemic process will become a bigger part of our lives day by day.

 

5 - Consumer Trends Reveal Increasing Demand for Sustainability

 

Another consumer demand that increased with the pandemic process was "recycling". Searches for sustainability, local food, and vegan have likewise increased in 2020. Consumers are now paying more attention to the environmental impact of the brand in their purchasing behavior and researching this issue further.

 

Brands that increase their studies on recycling and the environment must have seen the reward for these moves, and they continue to put their attitude on top of it. The steps taken by brands to protect the environment in 2021 seem to have an impact on the purchasing decision of consumers.

 

6 - Mobile Applications Will Be The Key to Business Growth

 

In the first half of 2020, we spent more than 1.6 trillion hours on our phones. The vast majority of these took place in takeaway food, gaming, online learning, entertainment, and shopping applications.

 

Especially as the shopping experiences of end consumers in the COVID era has gradually shifted towards mobile, taking part in this area has become more important than ever for retailers. While this trend continues in 2021, the importance of businesses to implementation strategies will add more value to their brands.

 

7 - Focus on Consumer Confidence While Leveraging Automation

 

With the great change that consumer behavior has undergone, brands must quickly adapt to this change. Quickly identifying new needs and automating the services offered is one of the most accurate ways to increase productivity in every sector.

 

As always, security is one of the most important issues for consumers in automated services. By transparently explaining why and how they use their personal information to their customers, brands can run their automation processes smoothly and does not encounter any security problems in this process.

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