INSTAGRAM MARKETING – guide for you

Instagram recorded the highest growth rate of all time, compared to other social networks. In every part of the world, sharing visual posts gets a very high number of interactions, which is why, today, this social network is an excellent tool for corporate and personal web marketing.

Instagram, a brief overview

It comes in 2010, founded by Kevin Systrom and Mike Kriege, and was born as an application for taking pictures and applying filters. Initially created only for iOS, in 2012 the version for Android also arrives, which allows a rapid spread and on a very large scale.

At this point, Zuckerberg decides to buy the app, transforming it into a real social network, very powerful, today almost as much as Facebook. Numbers that demonstrate the exponential and continuous growth of social media, which makes it perfect for innovative and highly effective marketing strategies.

Why marketing with Instagram

Unlike other social networks, users on Instagram are characterized by having a lower average age, certainly less formal and moment-oriented behavior.

Therefore, it is an important tool to tell the human side of a brand or a product, its less institutional aspect, its most likeable one.

It is a sort of backstage - always official - of corporate communication, but done with art. At the company level, here are a few numbers: from the data, more than 60% of users follow a brand, offering corporate visibility over 50% greater than Facebook.

Instagram and social media marketing

We have made a very attractive and positive portrait of this social network, but to use it effectively as a marketing tool, it is not enough to publish random photos and images.

On the contrary, a well-defined strategy is needed, clear objectives from the beginning, a professional and constant work, an editorial the plan that makes the story credible, coherent and creates loyalty with followers.

All elements that allow you to reach your target audience and strengthen the brand, even if it's just your image.

 

Therefore, it is good to start by defining the objectives, only in this way will you understand, consequently to whom you refer and how to communicate.

In general, Instagram is the ideal tool for a company that wants to tell its product, creating at the same time a community of reference and increasing the authority and loyalty towards the brand.

Then we move on to the target, which is essential for packaging your content strategy. At this point, it is necessary to optimize your profile, create an editorial plan, define the times, and, of course, monitor the campaign with the analysis of the results.

The Instagram profile, how to optimize it

Here we can enter the information we consider useful. A few lines are available to tell what we are dealing with. Generally, we tend to insert a slogan or a hashtag that will become recurrent in communication. The profile image is the second fundamental element: each user will recognize us through it, for a company it obviously means inserting their logo or an identifying image.

On the links, a brief separate discussion must be made: taking into account that on Instagram we cannot insert links to his posts that we publish, the only space to refer to your site is the personal profile.

Today, with the Business Profile you can also connect the Instagram profile with your Facebook page, you can have insight data of promotions, as well as statistics on followers and published posts. Great tool for both a freelancer and a company. The latest innovation is contact, which puts you in direct and immediate contact with the company. If you want to make more people engaged with your Instagram profile then you should also buy cheap Instagram followers for this purpose.