7 tips for the ideal competition on Facebook

 

A company's mailing list is one of the most effective communication tools, however, one of the most common problems is how this list is built or updated! A Facebook contest, if set up correctly, can yield excellent results, even at a very low (or even zero) cost.

The general idea is simple: The company makes a contest through its Facebook page, giving an attractive gift, where in order to take part one has to give one's email (along with its approval to receive electronically updates). Execution, however, carries risks! It is quite easy to set up a tender and after a few days to have 3 entries or the infinite entries which in the end is not interested in what the company sells.



Below you can find 7 tips to keep in mind when planning your next competition.

1. Branding

The creativity and setting up of the competition must definitely include the branding of the company (eg logo). We want the one who will take part to know the company and to be imprinted in his mind. Not just to get the gift and then not even remember where it was from.

2. Motivation

The incentive (gift?) That the company will give to consumers to take part in the competition can make a difference! Here, however, he wants a lot of attention!

The gift does not have to be an iPad, tablet, mobile phone or some other "glaring" product.

This will collect random entries that are interested in the gift and have no chance of buying what the company sells. We do not want that. We want to gather a relevant audience to which we will then try to sell what we produce (product or service).

The gift does not have to be what the company sells.

The motivation should not be the product or service that the company sells. In the end, this is the way the company makes money. The gift should be something complementary to the good the company sells or something that would interest those who would buy the product it sells. For example, if the company sells razors, the gift could be a book on how to grow the perfect mustache! If it sells plant seeds, it could be a book with gardening tips or a garden tool.

 

3. “Urgent need”

Very often a company puts a contest to run for a long time because the longer a contest runs, the more people will gather. This is not necessarily right. The impression must be cultivated that this is an offer and therefore whoever wants to be a part of it must hurry. He does not have all the time in the world, he must now step in and take part. The "rush" raises interest in the company and the product and increases the positive opinions about it. The ideal duration for the competition is 7 days! Especially if the total budget of the competition has been kept small.

4. Ease of participation

Obviously, it should be extremely simple for someone to take part. Clear messages like "Put your email here" should guide people through the process and make it easy for them to complete it in seconds without asking questions!

5. Spread (viral)

Participants must be the best ambassadors of the competition. Immediately after participating in the contest, the user should be able to share it with their friends via Facebook, Twitter or by email. In this way, the competition will reach people who have no relationship with the company or the brand and will collect more entries and, of course, emails!

6. Mobile Friendly

50% of users visit Facebook on their mobile phones. It is a pity that all these participants are lost! The contest must be mobile-friendly. Period.

7. Promotion

Even with a zero budget, there are many promotional ways that a company can use. Initially, she can send it to her existing mailing list, publish it on her site and communicate it through the social media in which she has a presence. Although some of these users are already (logically) members of the mailing list, the company will gain new leads through the notifications they will make by participating in the competition.

In this article, we have described how you can make a contest on Facebook. Another important factor is to have reasonable likes on your Facebook page for better impressions. For this purpose, you can buy Facebook likes Australia at the cheapest packages. Nowadays, it is so easy to buy genuine and high-quality likes. Just buy it!

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