How does Instagram work? Let's start from the beginning

 

How does Instagram work? It's time to take a few steps back and start from the basics. What can you do with it? What is it for? Why use it when it comes to business? We answer everything!

Let's start from the beginning: what can we do on Instagram? Instagram was born as an app to share photos. Then, over time, the developers have introduced many new features and, to date, we can use this social network to upload videos, to send messages, to interact with others, to  publish content  that will automatically disappear after 24 hours ...

Furthermore, IGTV was recently born: a sort of social television, where users create their own channels, transforming them into another nice and interesting way to communicate, be noticed and known. Defined as popular for posting photos, videos, and stories. Find out, then, how Instagram works.

For those who love social networks, it is important to ask what Instagram is, although at first glance it may seem like a superfluous question.  The exponential growth of users subscribed to Instagram and in the last 5 years is important for everyone. You can read on Instagram everywhere, on blogs, in newspapers, and on competing for social platforms themselves.

If you want to get closer to this social network and are wondering how Instagram works, read our article because we will answer the most frequently asked questions about the functioning of this application.

What is Instagram and how does it work?

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Instagram is defined as a social network, that is, a communication channel that allows you to interact with other people who are part of this social network. Instagram was acquired by Facebook, now considered the social network par excellence. For this reason, many services and functions on Instagram are strictly connected to the platform.

What is Instagram and how does it work?

Instagram is defined as a social network, that is, a communication channel that allows you to interact with other people who are part of this social network. Instagram was acquired by Facebook, now considered the social network par excellence. For this reason, many services and functions on Instagram are strictly connected to the platform. Profiles are identified on the basis of a unique nickname, which can be changed later, by choosing a new username from those free and not already used by other users of the platform. Users can also use a nickname other than their first and last name, although these will still be visible on the main account page.

 Instagram accounts can be distinguished into two types. One is related to the purposes of socialization and coincides with one's physical identity, the other, on the other hand, is designed for commercial or public purposes. Profiles for personal use can be configured as public or private (to be configured later on the platform).

Once done, you can start creating your profile, sharing photos and videos. You can also interact with other users, through messages or comments, but also start your own channel on IGTV.

 

How Instagram works for companies and brands

As we said, companies look kindly on influencers and can use Instagram to actively collaborate with the influencers they have chosen. Therefore, they can advertise themselves thanks to them, but they can also do it simply by making the most of their company profile.

For brands, the platform allows you to use a section dedicated to  statistics  (how many users interact with the profile and from which part of the world, how many clicks you receive in a week, etc.) and to promote yourself through paid  advertisements.

Businesses and professionals can use the app to redirect potential customers to their website and/or e-commerce. Basically, they can even use Instagram to sell. To understand how Instagram works, you have to start in 2010, when it was born and made its way through social networks. In addition to entertaining and allowing the sharing of his photos and videos, he has created many jobs giving life to the profession of the influencer. There are many users who call their work Instagram and who manage to create a profit based on the following and the quality of the content.

Instagram is a social network belonging to Facebook dedicated to sharing photos and videos. Registered users have a personal profile, in which to upload photos or videos, which will then be combined to create photo albums.

How Instagram works: first steps

Do you want to become an influencer or just share your photos with people you know and create photo albums for your passions? Or you need a tool for personal branding, perhaps for a corporate storytelling project. Perfect, then you need to understand how Instagram works, and for 2019 there are updates and things to know.

Sounds easy, right? You download the app, sign up, and start posting photos. The starting point for taking advantage of this photo-sharing tool with filters and captions is not complex.

But if you want to understand how to use Instagram for web marketing you have to go further. What are the tips? Let's start from the base.

 

 After activating your account you need to choose an avatar, write a bio and suggest a link to a website if available. That is the only hyperlink that you can insert without resorting to sponsorships. In some cases, it is possible to get a blue check on Instagram. The other important activities?

How to upload a photo using social media (even from a desktop)

 Simple. Press the button in the center of the menu and take the photo. Or upload it from your smartphone. add filter, caption, hashtag, and geolocate. If you want to share on connected social networks. You uploaded your first photo to Instagram, what's the next step to success?

You have to give continuity and tell a story: the difference between an Instagram account and a successful one is the consistency with which you follow a narrative project of value. Visual storytelling is crucial. Especially when you manage to upload photos from the desktop, this way you can edit with effects and graphics.

How Instagram works: how to add hashtags

The hashtag, or hashtag, is a basic element of Instagram. It serves to give a sense of the photo, of the moment in which it was taken, and to insert itself in a filter of discussions. Using one of these words, in fact, your photo appears on a page that contains all the images which in turn have been tagged in the same way.

 Why are hashtags important? Some people browse Instagram using these elements and this allows them to find new users and photos. Offering the ability to gain followers and success.

Hashtags have an important role on Instagram, by using hashtags you can increase your Instagram Likes on your Instagram posts. This is usually a slow process. If you want a quick process with respect to increasing the likes, then you can buy Instagram Likes.

How Instagram works: the Direct function

The hashtag on Instagram is widely used for the creation of particular contests that identify themselves with that name. In tourism and other industries, there are many examples of hashtag-based contests.  It also helps to increase followers. You can add up to 30 hashtags but you have to choose them thinking, first of all, of the ability of these terms to describe the shot.

Don't insert hashtags randomly or just because they are particularly popular. In summary: how do you add a hashtag on Instagram? Just insert the # symbol before the word you want to use. For the rest, there is this excellent guide that explains how to use hashtags.

Enter a description, location, and tags when using the social network

You're almost done, but don't forget to add two more essential elements to your photo first: a captivating description and tags. Indicate the place where the shot was made by clicking on the item: "Add a place" and select the social networks on which to share the photo from your Instagram account.

 

 If in the photo you are about to publish there are friends or acquaintances who also have an an account on Instagram, you can tag them in the same way as you usually do with Facebook. It will be sufficient to press on the Tag item and choose the exact position within the shot to be assigned to the single person, taking care to type his name.

Finally, if instead of sharing your photos with the entire Instagram community, you prefer to show them only to specific people, you can use the Direct function. From here you can access it by clicking the box on the top right of the main screen. This is a relatively recent feature that is widely used by users also to create groups.

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